He emphasized on value creation and benefits rather than letting price of the commodity be the deciding factor. Padaki stated that any problem’s solution should be designed keeping the consumer in mind. He emphasized on the importance of luck in an entrepreneur’s life and how luck meant being able to successfully convert operations in growth. Madan Padaki, former Co-Founder of MeritTrac and Co-founder, CEO & MD at Head Held High Services Pvt.Ltd. The guest speaker for this workshop was Mr. Pathak also explained the launching and marketing process for a newly designed app, and mentioned that social media is an easy and quick way for effective marketing in today’s scenario. Although third party outsourcing may be cost effective, having a strong in house foundation for developing is a better option, he said. Explaining the development process, he mentioned that testing an app is the most time consuming part. He talked about the product life cycle and various stages involved in app development right from conceptualizing to narrowing down the target users. Lakshmikant Pathak, Head of Products-Edureka was the guest speaker for the workshop. The second day of the event along with workshops and panel discussions had the most hyped competitions of the entire event- Venture-I and Tata i5.
I5 Summit, the first and the biggest event ever held together by IIM and IIT Indore concluded with lot of enthusiasm and youthful spirit on Sunday, August 23, 2015.
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